In "The Paradox of Choice: Why More Is Less," Barry Schwartz introduces the concept of experienced utility, which refers to the immediate emotional response one has to various experiences, such as meals, music, or movies. This notion emphasizes how our enjoyment or dissatisfaction in these moments significantly impacts our overall perception of choice and quality in our lives.

Schwartz suggests that this emotional engagement plays a crucial role in how we evaluate our decisions. Rather than focusing solely on the options available, it’s the feelings evoked by these experiences that shape our satisfaction and happiness. Understanding experienced utility can, therefore, guide us towards making choices that lead to more fulfilling moments.