In Walter Isaacson's biography of Steve Jobs, he highlights the central theme of Apple's "Think Different" commercial, which emphasizes the importance of action in bringing about change. The ad celebrates individuals who have challenged the status quo and made significant contributions to society, illustrating that transformative ideas are realized by those who take initiative.
Jobs believed that innovation stems from a willingness to think unconventionally and to act on those thoughts. The message succinctly captures the essence of pushing boundaries and encourages people to pursue their passions, ultimately driving progress in the world.