them for at most $9.99. Jobs came in and offered publishers what he had refused to offer record companies: They could set any price they wanted for their
In "Steve Jobs" by Walter Isaacson, it's highlighted that Jobs provided a unique opportunity for publishers in the book industry, allowing them significant control over pricing. Unlike his earlier dealings with record companies, he did not impose strict price points and instead offered publishers the freedom to determine their own book prices.
This change in strategy allowed publishers to experiment with pricing, potentially increasing their revenue and market reach. Jobs’ approach recognized the value of books and empowered publishers, setting a new precedent in the digital book landscape.
