There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.
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- The quote highlights the importance of effective marketing in ensuring a movie reaches its intended audience. It emphasizes that marketing is an art of its own, distinct from the quality or content of the film. Successful promotion can significantly influence a movie's success by broadening its visibility and appeal, often involving strategic decisions to reach diverse demographics. This reflects the understanding that a great film needs an equally compelling marketing strategy to thrive in a competitive industry. Overall, the quote underscores the vital relationship between marketing efforts and a film's overall performance, encouraging filmmakers and marketers alike to invest thoughtfully in both aspects.
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