The G4 Cube was a bold design choice by Apple, showcasing the company's commitment to innovation and aesthetics under Steve Jobs' leadership. Its nearly ostentatious appearance set it apart from traditional computers, reflecting the brand's identity of pushing boundaries. This striking design drew attention, appealing to consumers who valued both functionality and style.

Walter Isaacson's biography of Steve Jobs highlights how the G4 Cube symbolized the intersection of art and technology. The device was not just a computer; it was a statement piece, embodying Jobs' vision of creating objects that were visually stunning and user-friendly, while also representing the era's forward-thinking approach to technology.