In her book "The Art of Communication," Susan C. Young highlights the significance of using someone's name in conversation. This simple act can evoke positive emotions, making individuals feel valued and acknowledged. When people hear their names used kindly, it leaves a lasting impression, enhancing the interpersonal connection.

Young emphasizes that recognizing and appreciating others through their names contributes to effective communication. It fosters a sense of belonging and importance, which can significantly impact relationships. By making an effort to remember and use names, one can enrich interactions and create a more positive atmosphere.