In her book, "The Art of Communication," Susan C. Young emphasizes the importance of using associations to remember people's names effectively. By linking a person's name to a shared experience or interest—such as attending the same college or working for the same company—you can enhance your ability to recall their name. This technique relies on creating meaningful connections that facilitate memory recall.

Furthermore, Young suggests actively seeking out these associations in everyday interactions. For example, if someone drives the same car as a close friend, this can serve as a memorable link. By consciously identifying these connections, you can not only improve your memory of names but also deepen your engagement and rapport with others.