This will be really powerful to have it in your voice, Clow argued. It will be a way to reclaim the brand. Jobs couldn't decide whether to use the version with his voice or to stick with Dreyfuss. Finally, the night came when they had to ship the ad; it was due to air, appropriately enough, on the television premiere of Toy Story. As was often the case, Jobs did not like to be forced to make a decision. He told Clow to ship both versions; this would give him until the morning

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In a pivotal moment, Clow made a compelling argument for using Steve Jobs' voice in an advertisement, suggesting it would help reclaim the brand's identity. However, Jobs found himself indecisive about whether to go with his own voice or the version featuring Richard Dreyfuss. He often struggled with making definitive choices, which added pressure as the advertisement's release date approached.

Ultimately, with the ad set to premiere during Toy Story's television debut, Jobs chose a pragmatic route. He instructed Clow to ship both versions, which provided him with additional time to contemplate the decision until the next morning. This approach highlighted Jobs' tendency to delay decisions, reflective of his complex personality as portrayed in Walter Isaacson's book.

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March 02, 2025

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