In today's society, we are not guided by sacred beliefs but rather by the pervasive influence of marketing that shapes our cultural landscape. This advertising-driven environment creates a sense of value and meaning based on consumerism. The constant barrage of messages we receive implies that true fulfillment and happiness can be attained through material possessions.

Huston Smith, in his book "Why Religion Matters," argues that this shift away from spiritual foundations has profound implications for the human spirit. As marketing dictates our aspirations, it undermines deeper connections and the search for authentic fulfillment that transcend material wealth.