usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency {now called TBWA/ Media Arts Lab}, with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just
In an effort to enhance marketing efforts, he collaborated with James Vincent and Duncan Milner at an ad agency currently known as TBWA/Media Arts Lab, receiving guidance from Lee Clow, who was in semi-retirement. Together, they aimed to create compelling advertisements that would resonate with audiences.
The result of their initial collaboration was a subtle and evocative commercial showcasing a man in casual attire, comfortably reclining while engaging with various media like emails, a photo album, and articles from the New York Times on his iPad. Notably, the ad featured no dialogue, instead focusing on the imagery of a book titled "Steve Jobs," authored by Walter Isaacson, which served as a significant touchpoint.
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All the things you can talk about in anyone's work are the things that are least important.
Race of Cain, ascend to heaven, And cast God down upon the earth!
