In "The Paradox of Choice: Why More Is Less," author Barry Schwartz discusses how people often compare their choices with those of others. This tendency can create pressure and dissatisfaction, as individuals may feel inadequate if their decisions do not measure up to societal standards or peers' choices.

Schwartz argues that this behavior stems from a desire for validation and can lead to greater anxiety and regret over decisions. By constantly evaluating ourselves against others, we risk losing the joy that should come from making personal choices, ultimately complicating our decision-making process.