In "The Paradox of Choice," Barry Schwartz discusses how having too many options can lead to decreased satisfaction with the choices we ultimately make. As individuals consider more alternatives, they begin to weigh the appealing aspects of each rejected option, which can overshadow the benefits of their final decision. This phenomenon creates a sense of regret or doubt, detracting from the enjoyment of the chosen option.

Schwartz argues that while having choices can be beneficial, an overload can actually hinder happiness. Instead of increasing satisfaction, more options can lead to anxiety and disappointment, leaving people feeling less content with their choices. The central message is that sometimes, less is more when it comes to decision-making.