When someone wants to demonstrate a new feature they're working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording of your screen that others can play back later as a movie. It can be used in several ways, including for presenting the latest sales figures or elaborating on a new marketing strategy.
When team members at 37signals need to showcase a new feature they are developing, they commonly opt to create a screencast. This practice allows them to effectively demonstrate features by recording their screen while providing narration, making it easy for others to understand the work that has been done.
Screencasts serve multiple purposes beyond just demonstrating features. They can be utilized for various presentations, such as sharing the latest sales data...
