When team members at 37signals need to showcase a new feature they are developing, they commonly opt to create a screencast. This practice allows them to effectively demonstrate features by recording their screen while providing narration, making it easy for others to understand the work that has been done.
Screencasts serve multiple purposes beyond just demonstrating features. They can be utilized for various presentations, such as sharing the latest sales data or explaining new marketing strategies, providing an engaging way to communicate important information within the team.