In her book "The Art of Communication," Susan C. Young discusses the significance of orientational awareness in shaping our perceptions and impressions of the world around us. This awareness is influenced by factors such as our location, proximity to others, and social dynamics. It also encompasses concepts like hierarchy and prestige, demonstrating how our background and experiences shape our understanding.

Young highlights that our orientation is not merely instinctual; rather, it is often a result of ingrained habits and cultural traditions. By recognizing how orientation affects communication, individuals can learn to navigate social interactions more effectively and understand the underlying influences that guide their perceptions and judgments.