This quote by Marilyn Suttle encapsulates a principle that is both timeless and crucial in customer service and professional interactions. In our fast-paced world, there is often a temptation to take the quickest route when faced with demands, especially when busy. However, Marilyn emphasizes that speed should not come at the expense of quality and genuine care. Truly serving a customer requires intentionality and sometimes going beyond the surface-level solution. It means listening carefully, understanding the unique needs and concerns of each individual, and investing even more time when overwhelmed by tasks.

The idea resonates with the philosophy that long-term trust and satisfaction grow from consistent, thoughtful service rather than hurried, superficial gestures. While efficiency is important, prioritizing meaningful engagement fosters loyalty and creates positive experiences that set businesses and individuals apart. This approach may initially seem costly or time-consuming, but it ultimately pays dividends in stronger relationships and reputational growth.

Moreover, Marilyn’s quote serves as a reminder that being busy is not synonymous with being effective. Sometimes, the rush to act quickly can lead to mistakes, miscommunications, and missed opportunities to fully resolve issues. Excellence in service demands patience and dedication, even amidst the busiest schedules. It aligns well with the broader ethos of customer-centric values in business, where the customer’s complete satisfaction is paramount.

In summary, the quote urges professionals to resist the easy urge of haste and instead embrace the richer, more rewarding path of attentive and heartfelt service. This mindset fosters not only better outcomes but a more fulfilling work experience.