In Barry Schwartz's book, "The Paradox of Choice: Why More Is Less," he discusses the differences between maximizers and satisficers. Maximizers strive to find the absolute best option available to them, often leading to better outcomes in objective terms. However, this quest for perfection can leave them feeling less satisfied personally. The constant comparison with others and the fear of making the wrong choice can result in higher levels of anxiety and regret.

On the other hand, satisficers are individuals who set specific criteria for their decisions and are content once they find an option that meets those needs. While their choices may not always be the best objectively, they tend to experience greater satisfaction and happiness with their decisions. This distinction highlights the psychological costs of seeking the best versus settling for good enough, suggesting that, sometimes, less choice can lead to greater overall well-being.