In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores how the pursuit of perfection can lead to dissatisfaction. He introduces the concept of the "maximizer," an individual who seeks out the optimal choices in every situation, often leading to stress and regret when faced with numerous options. This relentless quest for the best can overshadow the fulfillment found in making good enough choices, which Schwartz argues can lead to greater happiness.

Schwartz posits that those who identify as maximizers often struggle with their decisions. They may become paralyzed by overthinking, fearing they might miss out on the best possible option. Consequently, this mindset can hinder their ability to appreciate what they have and cultivate contentment, as they are continuously led to believe that more options will yield better outcomes. In this way, the search for the best can inadvertently contribute to a sense of dissatisfaction in life.