Simon Anholt is a prominent figure in the realm of nation branding and public diplomacy, known for his expertise in helping countries enhance their global perception. His work focuses on how nations can leverage their unique attributes to foster economic growth and improve international relations. Anholt has developed various tools and frameworks that are utilized by governments to assess and elevate their national image. In addition to consultancy, Anholt is the founder of the Good Country Index, which ranks countries based on their contributions to global well-being, shedding light on the broader impact of national policies beyond borders. His research emphasizes the importance of considering not just domestic interests, but also the global responsibilities of nations, encouraging collaboration for mutual benefit. Anholt is also a prolific author and speaker who has shared his insights through numerous publications and presentations. His writings often advocate for a more responsible approach to marketing nations, prioritizing authenticity and sustainability to build a positive, lasting reputation on the world stage. Simon Anholt is a recognized expert in nation branding and public diplomacy. He founded the Good Country Index, which highlights countries' contributions to global well-being. Anholt emphasizes collaboration and sustainability in shaping positive national images.