Lots of people, as the poet and artist Austin Kleon puts it, want to be the noun without doing the verb. To make something great, what's required is need. As in, I need to do this. I have to. I can't not.

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Austin Kleon, a poet and artist, highlights a common desire among people: wanting to be recognized for their achievements without putting in the necessary effort. This notion reflects a deeper truth about success and creativity, emphasizing that to be truly great, one must feel a profound need to create and contribute. It is this internal drive that fuels the process and leads to meaningful work.

In Ryan Holiday's book "Perennial Seller: The Art of Making and Marketing Work that Lasts," he reinforces the idea that greatness stems from a strong imperative to act. The distinction between being a 'noun'—someone who receives accolades—and doing the 'verb'—engaging in the hard work of creation—is crucial. True fulfillment and success come from a relentless commitment to one’s passions and the unavoidable feeling that creating is essential.

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March 22, 2025

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