In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores the complexities surrounding the concept of choice in contemporary society. He argues that while having options can be appealing, an excess of choices often leads to negative consequences such as anxiety and dissatisfaction. By acknowledging these drawbacks, readers can better navigate decision-making situations.

Schwartz suggests adopting a strategy of limiting choices to two options, which may alleviate the overwhelming pressure that comes with too many possibilities. Embracing this "two options is my limit" rule can help individuals find contentment and make decisions more manageable, ultimately enhancing their overall well-being.