In "The Paradox of Choice," Barry Schwartz argues that social comparison does not enhance a person's satisfaction with their decisions. Instead, it can lead to a sense of dissatisfaction as individuals often feel pressured to measure their choices against those of others. This can create a cycle of comparison that detracts from personal enjoyment and fulfillment.

Schwartz's research highlights that the more we compare ourselves to others, the more we might regret our own choices. The author suggests that this constant assessment against others can inhibit our ability to appreciate what we have, ultimately leading to feelings of inadequacy and dissatisfaction.