In the book "The Extremely Successful Salesman's Club" by Chris Murray, a crucial distinction is made between selling and facilitating a purchase. The author prompts the reader to reflect on their role in the sales process and whether they actively sold a product or merely assisted the customer in making a purchase decision.

This difference can significantly impact the relationship between the seller and the buyer. A successful salesperson engages and guides the customer, creating a more meaningful connection, while simply facilitating might lead to a transactional experience that lacks depth. Understanding this disparity can enhance sales effectiveness and customer satisfaction.