Did you sell to them or did you simply facilitate their buying from you, hmm? Very different scenarios, my boy, very different indeed.
In the book "The Extremely Successful Salesman's Club" by Chris Murray, a crucial distinction is made between selling and facilitating a purchase. The author prompts the reader to reflect on their role in the sales process and whether they actively sold a product or merely assisted the customer in making a purchase decision.
This difference can significantly impact the relationship between the seller and the buyer. A successful salesperson engages and guides the customer, creating a more meaningful connection, while simply facilitating might lead to a transactional experience that lacks depth. Understanding this disparity can enhance sales effectiveness and customer satisfaction.
