I am aware that it can be easily missed, but once you have the ability to uncover and clarify real needs – the things that really matter - you can discuss in detail how you meet each and every one
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In the book "The Extremely Successful Salesman's Club" by Chris Murray, the importance of recognizing and addressing customers' genuine needs is emphasized. Murray highlights that these needs can often be overlooked but are crucial for effective sales interactions. By honing the skill to uncover what truly matters to clients, salespeople can significantly improve their approach and success rates.
Discussing how to meet these needs in detail allows sales professionals to build...
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