In the book "The Extremely Successful Salesman's Club" by Chris Murray, the author emphasizes the importance of earning trust and credibility before attempting to sell. He suggests that successful selling is not merely about making a transaction, but about building relationships and understanding the needs of potential clients. By demonstrating value and establishing rapport, a salesperson can create a foundation for a productive and lasting business relationship.

The quote "If you wish to sell to anyone you must earn the right to do so" highlights the idea that gaining permission to sell involves proving oneself as a trustworthy partner. This perspective encourages salespeople to focus on providing solutions rather than just pushing products. By prioritizing customer needs and fostering genuine connections, they increase their chances of success in the competitive world of sales.