It has been my experience that around half of those offering a product or service, in every line of business, are quite utterly useless. Some of them actually bordering on criminal. The remainder are split between two camps, the acceptable and the exceptional. Unfortunately for the average man on the street, it is incredibly difficult to recognise which is which

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In "The Extremely Successful Salesman's Club," Chris Murray shares his observation that roughly half of the individuals providing products or services lack competence, with some even engaging in questionable practices. This paints a troubling picture of the marketplace where consumers encounter varying levels of quality and integrity when seeking solutions to their needs.

Murray further explains that among the remaining service providers, there are those who meet acceptable standards and others who are exceptional. However, for the average consumer, distinguishing between the two groups can be a challenging task, complicating their decision-making process when choosing whom to trust. This insight underscores the need for vigilance and discernment in today's business landscape.

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January 26, 2025

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