In "The Paradox of Choice: Why More Is Less," Barry Schwartz discusses the impact of choice on our ability to create opportunities. He asserts that those who actively choose can generate new possibilities for themselves and others. This proactive approach leads to innovation and fulfillment, as individuals take charge of their decisions and outcomes.

Conversely, when faced with an excess of options, people often adopt a more passive role as "pickers." This shift diminishes their ability to make impactful choices, reducing their engagement and satisfaction. Instead of exploring new paths, they merely select from what is presented, which can lead to a sense of overwhelm and discontent.