Adam Smith noted that allowing individuals to make their own choices leads to the most effective production and distribution of goods in society. This principle suggests that when markets operate without government interference, entrepreneurs can focus on understanding and meeting consumer demands. This responsiveness is key to creating a thriving economic environment.

Barry Schwartz, in "The Paradox of Choice," emphasizes the importance of individual choice in a competitive marketplace. He argues that when entrepreneurs have the freedom to innovate and cater to consumer preferences, it enhances the efficiency and effectiveness of the economy, leading to better overall outcomes for society.