In "The Paradox of Choice," Barry Schwartz examines how the abundance of choices in modern society can actually lead to dissatisfaction and anxiety. He introduces the concept of "satisficing," which means choosing an option that meets one's needs adequately rather than seeking the absolute best choice among many. This approach can help individuals maintain a sense of autonomy while reducing the stress that comes from decision-making overload.

Schwartz argues that when faced with too many options, people often feel paralyzed and unhappy with their decisions. By adopting satisficing, individuals can focus on what truly matters and make more fulfilling choices without becoming overwhelmed by the endless possibilities. Ultimately, this strategy can lead to greater satisfaction and a more manageable way of navigating the complexities of daily life.