The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
Commercials have evolved into cinematic mini-stories that capture attention through storytelling rather than direct product promotion. This approach makes advertising more engaging and memorable by blending entertainment with marketing, creating an experience that resonates emotionally with viewers. It also challenges consumers to stay attentive throughout the ad, increasing the likelihood of message retention. Overall, this trend reflects a shift toward more creative and immersive advertising strategies that prioritize entertainment value. ---Kevin Nealon---