Barry Schwartz's book, "The Paradox of Choice: Why More Is Less," explores the psychological implications of having too many choices. His research indicates that individuals who strive for the best possible outcome in every decision, termed maximizers, tend to experience higher levels of dissatisfaction and anxiety. When confronted with an abundance of options, they often feel overwhelmed and may struggle to make decisions, leading to regret and disappointment.

The findings suggest that this constant pursuit of perfection can contribute to mental health issues, including depression. Schwartz’s work highlights how the pressure to evaluate all possibilities and choose the optimal one can be detrimental, emphasizing that sometimes having fewer choices may lead to greater satisfaction and overall well-being.