In his book "The Paradox of Choice: Why More Is Less," Barry Schwartz explores the implications of having too many options. The author reflects on his own experience with shopping for jeans, where he finds that the abundance of choices makes it difficult to identify what he truly desires. With various cuts and styles available, he questions whether traditional jeans are still his preference.

This dilemma highlights a broader theme in Schwartz's work: that greater variety can lead to confusion and dissatisfaction. Instead of finding comfort in choices, the overwhelming selection creates uncertainty, prompting individuals to reconsider their preferences and what might suit them better.