There are some strategies you can use to help you avoid the disappointment that comes from thinking about opportunity costs: Unless you're truly dissatisfied, stick with what you always buy. Don't be tempted by new and improved. Don't scratch unless there's an itch. And don't worry that if you do this, you'll miss out on all the new things the world has to offer.

📖 Barry Schwartz

🌍 American  |  👨‍💼 Psychologist

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To mitigate the disappointment associated with opportunity costs, it's advisable to stay loyal to your regular purchases unless you are genuinely unhappy with them. Embracing familiar choices instead of chasing after the latest trends can save you from unnecessary regret over missed opportunities. Essentially, if you don’t feel a strong need for change, it’s wise to avoid making impulsive decisions.

Additionally, there's no need to fret over missing out on new products or experiences if you choose to stick to what you know. It’s often more beneficial to resist the urge to constantly seek improvements, as this can lead to dissatisfaction and anxiety. Staying grounded in your tried-and-true options can provide stability and contentment in your choices.

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February 28, 2025

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