In "The Art of Communication," Susan C. Young emphasizes the importance of using people's names during interactions. She argues that calling someone by their name fosters a sense of recognition and appreciation, making individuals feel valued and special. This simple act demonstrates respect and signals genuine interest in forming a meaningful connection.
Young suggests that remembering and using a person's name not only enhances communication but also strengthens relationships. By addressing people directly, one can create a positive atmosphere that promotes clarity and understanding, ultimately leading to a more impactful communication experience.