In "The Art of Action," Susan C. Young emphasizes the importance of motives behind service-oriented actions. If an individual or organization approaches their services with a self-centered agenda, it can hinder their ability to build trust and rapport with others. A focus on personal gain often leads to skepticism in relationships and can prevent meaningful connections from forming.

This self-serving mindset can ultimately damage trust and raise red flags for potential customers, pushing them towards competitors who exhibit genuine concern for their needs. To foster successful relationships and attract business, it's crucial to prioritize the interests of others and maintain transparency and integrity in all interactions.