Jonah Berger - اقتباسات ثنائية اللغة تحتفل بجمال اللغة، وتعرض تعبيرات ذات مغزى من منظورين فريدين.
Jonah Berger is an accomplished author and professor known for his insights into social behavior and marketing. He teaches at the Wharton School of the University of Pennsylvania, where his research focuses on why certain ideas go viral and how social influence affects our decisions. Berger's work combines elements of psychology and marketing, providing valuable frameworks for understanding consumer behavior and trends.
His books, including "Contagious: How to Build Word of Mouth in the Digital Age," explore the factors that make information shareable and influential. He argues that specific principles can help individuals and organizations craft messages that resonate with their audiences, ultimately driving engagement and action. Berger emphasizes the importance of storytelling and emotional connection in effective communication.
Additionally, Berger’s research has implications beyond marketing, extending to public policy and social change. By uncovering the mechanics of social transmission and influence, he provides tools for leaders and innovators to create impactful messages and initiatives. His insights are not only valuable for marketers but for anyone looking to understand the dynamics of social interaction and influence in various contexts.
Jonah Berger is an accomplished author and professor known for his insights into social behavior and marketing. He teaches at the Wharton School of the University of Pennsylvania, where his research focuses on why certain ideas go viral and how social influence affects our decisions. Berger's work combines elements of psychology and marketing, providing valuable frameworks for understanding consumer behavior and trends.
His books, including "Contagious: How to Build Word of Mouth in the Digital Age," explore the factors that make information shareable and influential. He argues that specific principles can help individuals and organizations craft messages that resonate with their audiences, ultimately driving engagement and action. Berger emphasizes the importance of storytelling and emotional connection in effective communication.
Additionally, Berger’s research has implications beyond marketing, extending to public policy and social change. By uncovering the mechanics of social transmission and influence, he provides tools for leaders and innovators to create impactful messages and initiatives. His insights are not only valuable for marketers but for anyone looking to understand the dynamics of social interaction and influence in various contexts.