Nir Eyal is a well-known author and expert in the fields of behavioral design, technology, and consumer psychology. His work primarily focuses on understanding how products and services can influence human behavior and how individuals can develop healthier habits in the digital age. Eyal is recognized for his ability to translate complex psychological principles into practical strategies for both businesses and individuals. Through his writings and teachings, Nir Eyal explores the ethical considerations companies face when designing engaging and addictive products. He emphasizes the importance of creating technology that aligns with users’ well-being rather than exploiting their vulnerabilities. His insights aim to help designers and entrepreneurs build more responsible and user-centric innovations. Eyal’s expertise is best exemplified in his popular books and courses that guide readers in mastering the art of habit formation and product design. His approach combines psychological research with real-world applications, making his advice valuable for startups, large corporations, and consumers seeking to regain control over their digital habits. Nir Eyal is a respected author and thinker in behavioral design and technology psychology. His work helps understand how products influence behavior and how to foster healthier habits. Eyal aims to guide both creators and users toward responsible and ethical technology use. He emphasizes the importance of designing technology that benefits users instead of exploiting addictive tendencies. His work encourages the creation of products that are engaging yet mindful of users’ well-being, promoting healthier digital habits and ethical innovation. Through his books, courses, and speaking engagements, Nir Eyal offers practical strategies informed by psychological research. His goal is to help entrepreneurs, designers, and consumers navigate the digital landscape more mindfully and responsibly.