The core message of David H. Maister's book emphasizes the importance of prioritizing the success of individuals within a firm. Instead of viewing employees merely as resources to achieve the company's goals, the organization should be focused on fostering their development and well-being. This perspective not only enhances employee satisfaction but also ultimately leads to greater organizational success.

Maister argues that by creating an environment where people feel valued and supported, firms can cultivate a more productive and engaged workforce. This approach requires leaders to shift their mindset from traditional management tactics to a more human-centered philosophy, recognizing that true success stems from empowering their people.