任何组织的新“面貌”都不能是用透明胶带贴在“美化”标题下的纸质封面。它必须基于对公司及其员工的深入检查。因此，最终的外部视觉设计成为公司内部现实的图形延伸。
(A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.)
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