我们决定如何分配媒体的部分原因是我们有相当复杂的方法来衡量营销支出的回报，这有助于我们最好地分析营销资金的最有效方式和媒介。
(Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.)
📖 Steve Easterbrook
🌍 英国人
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